Branding

Branding is a name, term, sign, symbol, or design, or a combination of them that identifies a brand and the product or goods and services that the brand sells, it also differentiates them from other brands that sell the same product or goods and services.

A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product.

The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design features (e.g. Regularly used colours or layouts, such as red and white for Coca Cola.) that identify the company or its products/services.

For example, the Nike brand name is known throughout the world, people can identify the name and logo even if they have never bought any of their products.

Vectors & Bitmaps

 

 

Vector graphics

 

Vector graphics use geometrical formulas to represent images. The other method for representing graphical images is through bit maps, in which the image is composed of a pattern of dots. This is sometimes called raster graphics. Programs that enable you to create and manipulate vector graphics are called draw programs, whereas programs that manipulated bit-mapped images are called paint programs.

 

Vector-oriented images are more flexible than bit maps because they can be resized and stretched. In addition, images stored as vectors look better on devices (monitors and printers) with higher resolution, whereas bit-mapped images always appear the same regardless of a device's resolution. Another advantage of vector graphics is that representations of images often require less memory than bit-mapped images do.

Bitmap graphics

A bitmap is a type of graphic composed of pixels (picture element) in a grid. Each pixel or "bit" contains color information for the image. Bitmap graphics formats have a fixed resolution which means that resizing a bitmap graphic can result in distortion and jagged edges.

Some common bitmap formats are GIF, JPG or JPEG, TIFF, PNG, PICT, PCX, and BMP. Photo-editors or image-editing graphics software such as Adobe Photoshop and Corel Photo-Paint are designed for creating and editing bitmap graphics.