Branding is a name, term, sign, symbol, or design, or a combination of them that identifies a brand and the product or goods and services that the brand sells, it also differentiates them from other brands that sell the same product or goods and services.
A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product.
The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design features (e.g. Regularly used colours or layouts, such as red and white for Coca Cola.) that identify the company or its products/services.
For example, the Nike brand name is known throughout the world, people can identify the name and logo even if they have never bought any of their products.
No comments:
Post a Comment